Helping small businesses with business development, copy-writing, social media and all things marketing.
Imagine standing with strangers discussing the weather. These strangers are of average to above-average intelligence. You want to make a good impression because they appear to be strangers who may soon become your colleagues. Instead of talking confidently and in a clear structure; relating relevant information about the weather, you stand there and suddenly scream:
“This green face weather all about. The long rain comes among inside around here. What the wrong sunshine. Hot cloud. Let’s sunbathe!”
Put yourself in their position. I think you’d walk away. I know I would! Imagine that’s your business making its first impression either online or in print (for example, your business plan).
It doesn’t matter how much we love the concept of a business or a product, a service or an idea, if we present it to others in a way that lacks written structure and professionalism, the likelihood is that any response will reflect that impression – automatically, we are lowering the tone of our business. Words and the structure of them are letting us down. They appear to be our enemy.
Words are not your enemy. They can make or break you so believe in yourself and get them right first time. Invest some time in learning these techniques to really sell yourself and your business, service or product; do yourself the justice you deserve.
These points, I hope, will help you build your business and say what you need to say in a way that is effective, efficient and delivers the impact needed.
We can’t always afford professional help. I’ve had to say no to a lot of people who’ve wanted free copywriting and editing services because it’s time-consuming and as much as I want to help, I can’t help everyone.
These points are a very basic way to structure any writing you’ve got to do. Don’t be afraid of words. Get it right first time and make an impact. I’ve seen too many website pages that are full of spelling and grammatical errors – there’s no excuse for it.
Don’t rush. Concentrate. Proof-read what you’ve written and stay calm. Ask others for help.
Feature Image: By Petar Milošević – Own work, CC BY-SA 4.0,
Copyright Steel City Hub (2018) ThemeShopy