Helping small businesses with business development, copy-writing, social media and all things marketing.
The community that surrounds you is a rich source of marketing potential for all businesses. Being good at marketing isn’t about following the norm. It’s about thinking outside the box or literally outside your front door.
Here are two questions all business owners should have on their lips:
As a resource for your business, the community around you whether that be within the local vicinity or city-wide, is full of quirky, inspiring and media-hot stories that are just waiting to receive your backing. We are not talking about donating £10 to your local children’s hospice, which is always admirable; but doing something that grabs the attention and reaches the hearts of your customers.
Taking your business marketing activities away from the norm to do something great such as an event for charity, a sponsored challenge or a campaign to raise awareness of local issues or problems could be the difference between, “Oh, there’s an IT company there,” and, “oh look! There’s that IT company that did that amazing challenge.”
We are not talking about donating £10 to your local children’s hospice, which is always admirable, but doing something that grabs the attention and reaches the hearts of your customers.
Benefits of Community Involvement
Implementing the community-focused strategies into your marketing plan can have many benefits for your business but also for the initiative, charity or scheme that you’ve involved yourself with.
Here are some of the main benefits for your business with community involvement:
Any business can find an angle to raise their profile through effective PR and positive community involvement. You want your customers to know you’re approachable. You want them to know you care.
Tags: business, community, customers, local, marketing, PR, Promotion, support
“Be part of your community, not a separate entity. Get involved in order to achieve greatness in 2017” ~ Steel City Hub Ltd (2017).
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