Helping small businesses with business development, copy-writing, social media and all things marketing.
“Starting a blog is a bit like standing in a room, full of people, trying to shout loud enough over everyone else to get your voice heard. No one hears you at first.” ~ Steel City Hub, 2017.
It’s much like anything else you do to promote your business, spewing cold-calling tactics about how great your business is just won’t work. Here is our 5-step plan to starting a blog for your business:
Obvious but vital, the best platform for your business blog is your own website. Not only does original content help to populate your website with SEO-rich content that helps your search engine rankings but it’s your business shop window. Visitors to your website are always a good thing. If you’re attracting people to your own website through great blog posts, you’re going to increase your likelihood of making those sales, raising your brand awareness and becoming a trusted company that people want to be involved with. Adding a blog aspect to your website could be easier than you think.
If for whatever reason, you can’t add a blog to your own website, think about creating an external blog on a free platform like WordPress, Blogger, Tumblr or Wix. If you want to go that step further and create a truly professional blog that’s bespoke for your business, speak to a graphic/web designer such as Foster & Scott.
There’ll always be a small cost involved such as your domain registration i.e. www.mynewwebsite .com or hosting for your blog but with most free blogging platforms you’ll get the option to pay monthly, upgrade or run a trial for free.
As with all aspects of business, planning prevents poor performance (the four P’s). Creating a plan for your blog doesn’t just mean putting some words together and hoping for the best, there are certain aspects of blogging that you’ll need to consider so to have any kind of chance in the blogging world:
For getting your first blog started, pick a topic that would interest your target reader and write down some bullet points, some links to other resources and useful websites or articles and pull together some images or videos to support your blog.
A page full of writing is never the most attractive way to create a blog as the average attention span is around only 8 seconds for online readers, that’s the first two lines in a blog…
There’s nothing worse for readers who are interested in your topics than to see one blog post structured one way then the next structured completely differently, unless you’re blogging about creative design and showing your design prowess.
The key features to a good blog structure are:
If you need a little more help, you can access our FREE blog structure guide here.
Finalising doesn’t just mean putting all of your points together and hoping for the best. Draw your bullet points into short, readable sentences that encourage your reader to keep reading. Add some points of interest to what you’ve written such as images in relevant places, links to important information or sources and any offers or discounts that you can add at the bottom to encourage sales.
You’ll also need to consider adding a disclaimer if you’re offering advice that could be taken seriously i.e. advice on healthy eating.
Making sure that you’ve not just re-written what someone else has already written or used sources that you haven’t credited such as statistics (you don’t want to get told off for plagiarism or copyright infringements as they’re punishable by law) are important.
Do a final proof read and ensure that your blog is free from errors. Not only can your blog be downgraded in the search engine rankings but it will put readers off if it’s full of spelling errors and full stops where there should be commas. If you write on a Microsoft Word document first, you can do a spelling and grammar check there.
Once you’re ready, copy your wording from you word document and paste it directly into your blog creation area. Add on your images and links by going to the hyperlink icon.
Once you’ve pressed that publish button, it’s out there for all to see. Make sure you make the most of your efforts and get it promoted properly. That means spreading it all over social media; Facebook, Twitter, Google+ and in as many Facebook groups and directories as possible.
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