Helping small businesses with business development, copy-writing, social media and all things marketing.
To us, branding means helping customers and the general public identify your business through a logo, images, wording and even sounds – think about the McDonald’s whistle we hear on the radio and TV or the slogan “I’m Lovin’ It.” Those, along with the yellow ‘M’ sign and the new green and cream coloured interiors are all examples of a brand that raises awareness of its products through a unified, consistent approach.
What we find when working with small business owners who are trying to promote what they do is a lack of brand awareness, identity and a uniformed approach to marketing. We are not saying that you have to go as far as McDonald’s with their humongous budgets for branding, marketing and advertising. However, there are powerful ways that small businesses can compete without the price tag or staff.
Uniformed and structured branding is key to successfully setting your business apart from the competition and passively making sales. Here’s a little overview of what you need to do to create great branding and let your customers come to you:
It’s a fancy term for a relatively simple process. All that’s involved in creating a branding strategy is:
Whether your staff are young, old or in between, every one of your employees can help with promoting your brand. Following on from your strategy, give your staff clear guidelines about what you expect from them in representing your company and branding. From what they wear to how they act right through to what they post on social media, several people are better than one at raising awareness of your branding.
Let your staff, family, friends and associates know that you’re taking branding seriously and get ready to launch your brand identity.
Whether you already have a logo and a website or not, you can re-brand or build your brand identity at any point.
You’ve planned what you’re going to do and got some support behind you so now’s the time to take action! Get your brand out there through:
There are so many ways to raise your brand awareness with your customers making you a trusted name in your industry. For more help with marketing your brand and creating your brand identity, get in touch with us: firstname.lastname@example.org.
Check out our Branding Pack – a great way to help you get started with branding. This pack offers everything you need to get going with a logo, designs, colour-scheme, blurb writing and expert advice.
Tags: blogging, Branding, business, Business set up, businesses, checklist, Copywriting, customers, Design, development, how to do marketing, market research, marketing, marketing for business, marketing plan, media, online, planning, press relations, print, Promotion, setup, sheffield, social, starting, support, uk, website, wordpress
Copyright Steel City Hub (2018) ThemeShopy